Flipping podcasting on it’s head: focus on your guests first, then your audience
Framing your show around your ideal clients and potential referral partners – how bringing them on as guests can grow your business.
About Jonathan Baillie Strong
Jonathan has run operations for podcast agencies managing shows for clients including the likes of Tim Ferriss, Lewis Howes and Jonathan Fields. A podcasting veteran with many show launches under his belt, he also publishes the weekly Podbrief newsletter, a guide to all podcast related activity in New York.