‘Going Viral’ & Getting Noticed – How to use Social & Traditional Media to help spread the word about what you’re doing!
Wether you’re new to podcasting or on episode 320, you’ll find that the easy part is actually creating the podcast content. But the whole point for you putting your voice to tape (or digital in this world) is to have people listen to it, and that can be the hardest part to the whole process. So how do you determine where you invest your time to market your podcast? What’s the best way to consistently get the message out there so people will subscribe, follow, and engage? How do you develop the process and at what point do you evaluate & rework that process? How can you go viral within your niche? How do you avoid isolating your audience and alienating potential new listeners? Most importantly: How do you use your total voice to generate recurring sponsorships and revenue? This presentation will help you figure out the best plan for growing your audience and, if you’re willing to put in the work, your wallet.
About Ben DeCastro
Ben DeCastro has only one diploma – his Kindergarten one he received in June of 1986. After passing the next 7 grades in 8 years, he left school and began working a myriad of jobs before landing one that would help sharpen his skills in communication, marketing, event planning and advertising, working for the largest furniture retailer in Southern New England: Cardi’s Furniture & Mattresses. He left Cardi’s in May 2016 to start his own business as a Social Media Consultant & Content Coach. He works with clients helping them to strategically develop & implement the content their customers are looking for. He’s also developed his own brand on Facebook, creating a web-series “Car Pooling with Ben”, and clean-comedy videos about a wide range of topics. Ben also works for the Pawtucket Red Sox, AAA affiliate of the Boston Red Sox, as the stadium voice during home games, is a fill-in host on News Talk 630 & 99.7FM WPRO as well as Cat Country 98.1 WCTK-FM radio, a Volunteer Fire Fighter & Marine Rescuer on the Warren Fire Department. In 2017 he self-published a children’s book: “Because Your Mommy Does CrossFit”. Ben is also the co-host of the Wicked Rhody Podcast, a weekly podcast about RI Events & Life, as well as “Leveraging The Link” – which is a beginner to mid-level user guide on how to use LinkedIn. Ben has been a musician since the age of 6, starting with the accordion and eventually adding piano & drums to his arsenal. He’s played with a number of bands in the New England area, opening up for the national acts including The Marshal Tucker Band, Don McLean, The Drop Kick Murphy’s, and Darius Rucker. Of all the talented musicians & bands he’s played with, the highlight has most certainly been his role as Keyboard player for Ringling Brothers and Barnum & Bailey Circus in 2001.